In the magical place called Jewel Land, the magicians turned the Jewelpets into Jewels so they can travel to the magic forest with the exception of Ruby, a white rabbit who likes to goof off. But then a strong wind blew the stork and the jewels were spilled, scattering them across Takaragaseki City on Earth. Ruby, now being punished, is sent to Earth to retrieve her friends. On Earth, a student named Rinko is on her balcony observing the night sky and saw a group of shooting stars, one of them fell into her water glass and became a red jewel. The next day, she and her friend Minami were saved by a boy named Keigo Taitou from a jewelry store robbery. He then explained to them that he was working from a special organization which is linked to the magicians of Jewel Land and told them about the Jewelpets. As Rinko awakened Ruby, and then met Alice later on, itβs now their task to gather all the Jewelpets together back to Jewel Land before an evil Jewelpet named Diana finds them first.